engineer /ɛndʒɪˈnɪə/

“Engineering is a scientific field and job that involves taking our scientific understanding of the natural world and using it to invent, design, and build things to solve problems and achieve practical goals.”

A marketing organisation is an intricate system of people, processes and tools, subject to many interdependencies with other domains (BI, finance, HR, sales, …). In my work, I apply engineering principles to the complex marketing challenges large enterprise are faced with.